Conduct mobile marketing campaigns while complying with TCPA & applicable laws
Ensure compliance with TCPA & corporate policies. Collect & manage opt-out requests in a central repository.
R u ready for mobile marketing compliance? Learn the lingo to market like a pro!
Our webinars explain the laws and what you must do to ensure regulatory compliance.
The mobile channel can energize your marketing efforts and help you target specific audiences - if you use it correctly. While mobile marketing lets you take advantage of the latest technology trends, it also carries unique compliance challenges.
You must understand the applicable state and federal laws -- including TCA compliance rules -- and if your text message is permitted under these laws.
Utilizing technology solutions from PossibleNOW and consulting services from our sister company, CompliancePoint, can help you conquer the complex maze of mobile marketing laws.
Learn more about text message compliance by downloading and listening to these webinars. (Includes audio and presentation)
If you plan to use mobile marketing as part of your overall strategy, it is important to understand the terminology - as well as the relevant laws - and how the laws apply to each type of mobile message.
"SMS" stands for short message service and is a means of communicating on your mobile phone by sending and receiving plain text messages. Other words for SMS include text messaging, texting, mobile messaging, and wireless messaging.
The Federal Trade Commission's Telemarketing Sales Rule and the Federal Communication Commission's Telephone Consumer Protection Act regulate the use of SMS or text messages.
"MSCM" stands for mobile service commercial message and refers to commercial mail messages that are transmitted directly to a wireless device. You must be a subscriber of a commercial mobile service to receive these messages.
A commercial message is considered a MSCM if it is sent to any address containing a reference (whether or not displayed) to an Internet domain listed on the FCC's wireless domain names list.
The CAN-SPAM Act of 2003 regulates MSCM messages.
Download these educational webinars at your convenience. The length of each webinar varies from 30 minutes to 1 hour.