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Conduct mobile marketing campaigns while complying with TCPA & applicable laws.
DNtext Features
Learn the Laws
Ensure compliance with TCPA & corporate policies. Collect & manage opt-out requests in a central repository.
Learn the Lingo
R u ready for mobile marketing compliance? Learn the lingo to market like a pro!
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Resources
Our webinars explain the laws and what you must do to ensure regulatory compliance.
Learn MoreLearn the Laws
The mobile channel can energize your marketing efforts and help you target specific audiences - if you use it correctly. While mobile marketing lets you take advantage of the latest technology trends, it also carries unique compliance challenges.
You must understand the applicable state and federal laws -- including TCA compliance rules -- and if your text message is permitted under these laws.
Utilizing technology solutions from PossibleNOW and consulting services from our sister company, CompliancePoint, can help you conquer the complex maze of mobile marketing laws.
Learn more about text message compliance by watching this webinar.
Learn the Lingo
If you plan to use mobile marketing as part of your overall strategy, it is important to understand the terminology - as well as the relevant laws - and how the laws apply to each type of mobile message.
SMS
"SMS" stands for short message service and is a means of communicating on your mobile phone by sending and receiving plain text messages. Other words for SMS include text messaging, texting, mobile messaging, and wireless messaging.
The Federal Trade Commission's Telemarketing Sales Rule and the Federal Communication Commission's Telephone Consumer Protection Act regulate the use of SMS or text messages.
Federal laws dictate how often you must scrub your calling lists. You must scrub against the wireless ported numbers list every 15 days. You must re-scrub your calling lists against the National Do Not Call Registry every 31 days.
MSCM
"MSCM" stands for mobile service commercial message and refers to commercial mail messages that are transmitted directly to a wireless device. You must be a subscriber of a commercial mobile service to receive these messages.
A commercial message is considered a MSCM if it is sent to any address containing a reference (whether or not displayed) to an Internet domain listed on the FCC's wireless domain names list.
The CAN-SPAM Act of 2003 regulates MSCM messages.
Resources
View this educational webinar at your convenience. The length of each webinar varies from 30 minutes to 1 hour.
You already understand the rules regarding TCPA compliance. But, do you have a solution in place for identifying mobile numbers and capturing express written consent? PossibleNOW does - and you'll see how easy it can be to ensure TCPA compliance. Plus, increase your confidence in contacting mobile phone numbers and right party contact with our new mobile scoring service. Length: 30 minutes
