DNemail

Do Not Email

DNemail ensures that your email marketing messages reach those who want to hear from you

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Do Not Email Features

Features

Prior to any email campaign, you "scrub" your email list against your internal database of Do Not Email requests. This provides you with a file of email addresses of people who wish to receive your commercial marketing messages.

  • Handles high volume email list scrubbing - DNemail's performance is amazingly fast whether you have thousands or even millions of email addresses to scrub
  • Allows checking of single email addresses - get instant feedback on whether you have permission to email this person
  • Allows seamless integration with your existing systems via Web Services - add and check email opt-outs from customized applications
  • Provides a "one click" solution for prospects and customers - easily comply with CAN-SPAM requirements
  • Offers flexibility to manage opt-out requests company-wide or by product, campaign, division or department - easily customize how you want to collect opt-out or unsubscribe requests. This lets people choose what information they wish to receive from you via email and helps prevent opt-outs from those who may wish to hear only about certain products or services.
  • Provides scrub receipt - serves as a record of your email compliance efforts
  • Maintains historical archive of all opt-out requests - provides a detailed record of all of your email compliance efforts
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Do Not Email CAN-SPAM Requirements

CAN-SPAM Requirements

For complete details on the CAN-SPAM Act requirements, visit www.ftc.gov.

Violations of the provisions below are subject to fines of up to $16,000. The following are key elements of the CAN-SPAM Act requirements.

  • Don't use false or misleading header information. Your "From," "To," "Reply-To," and routing information - including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
  • Don't use deceptive subject lines. The subject line must accurately reflect the content of the message.
  • Tell recipients where you're located. Your message must include your valid physical postal address. This can be your current street address, a post office box you've registered with the U.S. Postal Service, or a private mailbox you've registered with a commercial mail receiving agency established under Postal Service regulations.
  • Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you.
  • Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient's opt-out request within 10 business days.

    You can't charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request.

    Once people have told you they don't want to receive more messages from you, you can't sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you've hired to help you comply with the CAN-SPAM Act.
  • Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can't contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.
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CASL Compliance

Canadian Anti-Spam Legislation (CASL) Compliance

If you conduct marketing to Canadian consumers, you need to comply with their unique laws regulating commercial email and text messages.

  • Canada’s Anti-Spam Legislation (CASL) differs from the CAN-SPAM laws in the US. The Canadian law requires an opt-in to receive commercial electronic messages (emails, text messages and social media messages.)
  • Consent can be collected orally or verbally. CASL creates an opt-in environment. The consumer must give you permission to send them commercial electronic messages and can withdraw consent at any time.
  • DNCSolution performs a CASL-compliant scrub of email addresses or phone numbers (for text messages.) Prior to sending any commercial electronic messages, you must ensure that you have the required level of consent — email address or phone number, date collected, the Established Business Relationship (EBR) type and the country code (optional).
    • Scrub to ensure that an express consent exists and that the consumer has not opted out
    • Scrub to ensure that a valid EBR exists
  • DNCSolution handles bulk scrubbing or checking one email address at a time.

For more information on the CASL rules and requirements, go to http://fightspam.gc.ca/eic/site/030.nsf/eng/h_00211.html.

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Email Compliance Resources

Both the United States and Canada
have enacted legislation that is
designed to protect consumers
from unwanted emails and
text messages. The legislation
varies by country.